BBC Children in Need | The Royally Big Portrait Campaign - Concept, Digital Content Hub & Email Copy

BBC Children in Need’s Royally Big Portrait is the chance for primary school children to enjoy a spot of creativity and become part of a very exciting virtual art project to fundraise for children experiencing food poverty.

I came up with the name and worked with our designer extroadinaire to put together a creative concept and messaging that would steer all our external comms throughout the campaign.

Below is our launch email, one of many over the course of the campaign aimed at teachers to encourage their pupils (and their parents/guardians) to get involved.

There is also a dedicated content hub on the BBC Children in Need website featuring details on how to get involved, extra teaching resources and a lot more copy by yours truly. Just click on the orange text to see for yourself.