Galt Toys | 2022 Trade Catalogue

For 2022, we ripped up the old Galt Toys catalogue (not literally though, it was quite thick) and recreate it entirely from scratch. Content, format, imagery, more eco-friendly paper - the works! I provided all the copy and worked closely with the very clever design team to produce a brand new B2B catalogue. It had previously been written as if it were aimed at consumers, but would almost always be read by retailers in the toy trade.