Right at Home | Support Guide - Living Well With Dementia
Working with leading homecare providers Right at Home required me to convey clear and accurate Information & Support articles about sensitive topics with compassion and warmth. This involved researching conditions including dementia, neuromuscular disorders and osteoarthritis to create content that would be valuable to a wide audience of readers in search of quality home care.
As well as the creation of Information & Support content, I also optimised service pages using relevant keywords to ensure Right at Home performed well in SERPs and continued to be a trusted source of knowledge. I also created blog templates so that each regional office could create their own unique article and avoid content duplication by providing numerous options for copy throughout.